A bit about me…

I’m a merchandise, licensing, and brand partnerships specialist with over 7 years at Bravado, Universal Music Group. I've had the privilege of working on exciting projects with artists and brands like The Rolling Stones, Ariana Grande, Billie Eilish, H&M, Junya Watanabe, and Pepsi.

I've managed over 20 territories worldwide, bringing artist and brand visions to life through retail licensing deals, e-commerce, pop-up stores, and global events. My background in the entertainment industry—spanning events, TV, radio, and digital marketing—gives me a unique creative edge.

"If you love what you do, you’ll never work a day in your life."

I genuinely care about preserving the unique identities of the brands and artists I work with. I believe that every artist and brand has a distinct story to tell, and my goal is to ensure that their individuality shines through in every collaboration and piece of merchandise we create. My passion for music and creativity fuels my dedication to each project, while my strong communication and relationship-building skills allow me to forge meaningful and lasting partnerships. I take pride in understanding the nuances of each artist’s or brand’s identity and working tirelessly to represent them authentically and effectively.

Now, I'm excited to bring my expertise to new projects, helping artists and brands grow by fostering strong partnerships and uncovering missed opportunities. Together, we can be limitless.